Loche
Loche (Alejandro Lo Celso) was an art director for magazines and newspapers in Buenos Aires before graduating with honors from the MA in Typeface Design at the University of Reading, United Kingdom, and later from ANRT, the Atelier National de Recherche Typographique in Nancy, France. In 2001, Loche founded PampaType, the first Argentine type foundry and one of the pioneers in the region.