Professional Workshop: Type Design Clinic with Loche

Taller Profesional: Clínica de Diseño Tipográfico con Loche
  • Event format
    In Person
  • Day and time
    October 22 – October 23, 2026. 10:00
  • Venue

    Ciudad Creativa Digital. Torre C.
    C. Independencia 55, Zona Centro, 44100 Guadalajara, Jal., Mexico

  • Admission fee
    2500 MXN
Register

 

Do you have a typeface that’s halfway there?
This workshop is for anyone who already has a typeface in progress and wants to pick it back up, expand it, solve design problems, or bring it to a professional level.

Do any of the following sound familiar? This workshop is for you!

Case 1
You started a typeface some time ago, put it on hold, and now want to return to it with a fresh perspective.

Case 2
You have a typeface with a single weight or style and want to develop additional weights and/or styles, but you’re not sure how to move forward.

Case 3
You already have a family with more than one style, but need to refine details and improve consistency across the family.

Case 4
You have a fairly advanced type family and want to refine it and bring it to a professional level for publication.

During the workshop, we’ll take an in-depth look at the formal and rhythmic qualities of your project, its strengths and weaknesses, and its expressive and functional possibilities. We’ll focus on advanced aspects of drawing, spacing, typographic color, and rhythm, with expert guidance to help you make decisions and strengthen the overall consistency of your type family.

The further along your project is, the more you’ll be able to get out of the workshop. Bring that typeface you’ve been meaning to finish, the family you want to expand, or the project you’re ready to take to the next level. Ready to pick it back up, make it grow, or push it further? Sign up and bring your typeface to the workshop.

Requirements

  • A typeface project already in progress
  • Printed proofs (preferably black and white, tabloid/11 × 17 in. or similar size)
  • Computer with type design software
Tags
Letrástica 6
Instructor
Loche

Loche

Argentina
pampatype
pampatype.com

Loche (Alejandro Lo Celso) was an art director for magazines and newspapers in Buenos Aires before graduating with honors from the MA in Typeface Design at the University of Reading, United Kingdom, and later from ANRT, the Atelier National de Recherche Typographique in Nancy, France. In 2001, Loche founded PampaType, the first Argentine type foundry and one of the pioneers in the region. Loche’s typefaces have received awards from ATypI, the Type Directors Club, Morisawa, Creative Review, Typographica, Hii, the Ibero-American Design Biennial, and several editions of Tipos Latinos.

With more than 20 years of experience, the PampaType team is passionate about designing custom typefaces for special projects, as well as creating retail typefaces available through its own website, Adobe, and TypeNetwork.

Loche has taught numerous classes, workshops, and lectures on typography, lettering, and the history of letterforms across the Americas, Europe, and beyond.

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