Professional Workshop: Motion Systems for Brand Identities
Description
This workshop spans two days, with four hours of hands-on instruction each day. In this workshop, designers will delve into the process of creating dynamic motion systems for brand identities rooted in kinetic typography. We will begin by studying existing motion systems and understanding why they are successful. We will put our learnings into practice through a combination of storyboarding, and prototyping to gain a deeper understanding of how to design cohesive and flexible motion systems.
The focus will be on developing strong conceptual approaches and building scalable systems. This workshop is ideal for designers who already have a basic grasp of motion essentials in After Effects and are looking to expand their creative direction skillset.
Materials:
- Laptop
- Adobe After Effects
- Adobe Media Encoder
- Paper/sketchbook
- Pen/Pencil
Beatriz Lozano
Beatriz is a designer, typographer, and educator exploring how technology can push typography to exist at the intersection of the physical and digital world. She teaches interaction design at Parsons and was formerly a design director at Sunday Afternoon.
Originally on the path to becoming a mechanical engineer, Beatriz shifted to graphic design as her involvement in immigrant rights activism exposed her to the power of visual communication. Her work has been recognized by the ADC, TDC, Communication Arts, and PRINT. In 2022 she was awarded the Art Directors Club Young Gun Award, which recognizes the world’s best creatives under the age of 30. In 2023 she was a recipient of the TDC Ascenders Award and the Cooper Hewitt National Design Award. Some of her clients include ESPN, Target, and NPR.